Working on WordPress site and want to boost its browsing speed? If you are in a dilemma whether you should go with Google AMP the latest service offered by Google or not, then it is important to dig deeper into this concept.
What is Accelerated Mobile Pages?
Google developed an open source type of HTML that can be used for faster website browsing on mobile. Google named it as HTML AMP. The objective of launching this technology is to make browsing of the website on mobile faster on Google search engine.
Google has already started deployment of website pages that are compatible with AMP on its mobile search page. But it is not in full swing. It will take time to get the things done completely from Google.
How do AMP pages differ from pages that are mobile optimized?
Difference between Mobile page optimization and an accelerated mobile page is speed and how the data is delivered and it is rendered.
Though, Google has not released any official statement with regards to speed of AMP website. But, according to researchers, the speed of AMP is four times faster than mobile-optimized pages. The speed has been tested on various websites by different persons.
How data is delivered?
Google AMP works on three parameters to improve speed of website browsing on mobile.
It is a set of HTML that custom properties and tags
Google AMP cache
It is a CDN that is proxy based and delivers all AMP pages that are valid.
What is the need of Google AMP for website?
AMP not only boosts the speed of website browsing on mobile. But, it is also helpful in increasing the ranking of a website. AMP means your website will come in the front row. And higher the ranking will be the content of website will get more views. However, it is not like every website needs AMP always. There are certain aspects that need to be considered before going for AMP. Why we are saying this because, whenever Google come up with new things, people start following it blindly. So, you need AMP for your website in a situation like this
- If you are not publishing content on your website at regular basis, then AMP is not the thing that you should go for.
- If your website content is the only way or most effective way of boosting your business, then going for Google AMP is logical. Otherwise, there is no sense about using AMP.
- If you are running an eCommerce site and your marketing and sales are highly dependent on the content of the site then going for AMP is logical. And the content, meaning blogs, tutorials etc. related to your products and services, not the press releases, and news.
AMP and SEO a quick glance
AMP has a positive impact on SEO. The pages that are enabled with AMP are ranked higher on Google ranking. Higher in ranking, meaning there will be more clicks and more views of the website. In some e.g. of Google AMP you can easily see, how Google AMP pages are ranked higher than twitter and Instagram pages. So, this is the effect of Google AMP on websites.
How to get AMP on WordPress website?
So, now when you have decided to for AMP, it is the time to know how you can actually get AMP on your WordPress website. The process is extremely simple and takes only few minutes to get tuned to same.
- Step one, Download AMP plug-in in your device.
- Step two, upload plug-in, install it and then activate it.
- Step three check instructions and you are done with the process.
It is the easiest way of getting AMP on WordPress. Now, when you have activated AMP on your website, it is the time to check if it is really activated. To do so, search for an article in your website and type ‘/amp/’ where the URL ends. If you get a website on the device in amp format they work it done. All that you need to do at the end is validate the AMP.
This is how AMP on WordPress site can be done. Although, before activating AMP, checking it need on website is important.
How to check results?
Now, once the AMP is done, it is time to check how the website is performing with this new tool. For this, Google has two tools as if now amp-pixel and amp-analytics. Help of both tools can be taken to see analytics. Google will come up with more tools in the future.
Google AMP is a great tool to boost the speed of website browsing on mobile. Moreover, AMP pages are ranked higher on the Google mobile page ranking. Thus, Google AMP gives speed to a website, higher ranking on Google listing and better CTRs. These factors are enough to impress any website owner.
But, before actually going for Google AMP for your website here are some of the important points that one most remember.
- Google AMP pages target content publishers and news publishers who create content for their site in large quantity.
- AMP is not for those sites that has no concern with content on a website.
Thus, if you have an eCommerce site and you are using all types of content to do marketing and promotion of products and services then you can go with Google AMP. Otherwise, it is better for you to wait and see how AMP is performing and how it will benefit your business.