There are many ways in which you can speed up your WordPress site. All you need to do is to use these simple tips and tricks given in this article. They are very easy to implement and you can do it even if you are not technically proficient. You must understand that a fast loading page will be of great advantage to your business. Your users will find it easy to use your website and have a good experience which will lead to increased page views.
To begin with, you have to understand the importance of speed when it comes to loading web pages. You will be surprised to know that users will find even a few seconds of waiting very painful and they are likely to close the window and move ahead to a different portal. This is very much the case when users have a high speed internet connection. They will be used for web pages loading in quick time and when they see a slow loading page, they are likely to close the window. You may have faced these issues temporarily when your server is down for some reason and your web traffic reduces drastically on those days. Other than losing traffic, you will also lose out on Google ranking when your site is very slow.
How to improve WordPress site speed?
There are many ways in which you can achieve this. Some of them are very essential and most beginners are not aware of these factors. This is the reason for them to fail even after having good content on their website. If you are not able to improve the speed, there is very less chance that users will be coming to your website in the first place. In this regard, follow these tips to improve the speed of your WordPress site.
Image optimization for enhanced speed
While it is true that images, add a great impact to your content, you must also be aware that they consume lots of space when compared to text content. In this regard, when your images are not optimized for speed, they will slow down your website by a huge margin. For this reason, you must always prefer to check the size of your images before uploading them to your WordPress site. Most images taken from the camera and phone are of huge size and it makes sense to use a photo editor to trim the size.
You will be surprised to know that you can even decrease the image size many times without drastically reducing the quality of the image. Remember that the users are not going to see the images on a very large screen and when they are seeing the image on a mobile device, the image resolution need not be too high. It also makes sense to use only JPEG and PNG formats for images as they open in every web page easily and also consume the least space among other formats. It is a good option to compress the images so that they consume less space and enable your website to load faster on any device.
Deliver cached pages using the plug-in
One of the easiest methods to reduce the load on your server is to deliver cached pages to users. Remember that WordPress pages are dynamic in nature and they will create the pages fresh every time a user accesses the page. This will take a lot of time and you can reduce this by using a caching plug-in that will show the cached pages to the users. In this regard, you can easily reduce the loading time by many times. Even though the overall improvement in speed will be a few seconds, this can make a huge difference to the overall ranking of your website. There are many plug-ins available for this job and you can try them out for free and see how it improves the performance of your website.
It is very important to have your WordPress updated on a frequent basis so that you will get the benefits of the latest features. They will also help you to fix any issues with regard to the security of the website. Remember that WordPress is developing every day and they release new updates to improve the features on a regular interval. When you keep your site updated, it will help to improve the speed of the website. You can go to the dashboard and check for the Updates tab that will indicate when was the last update checked on your site. It will also inform if there are any new updates available after that date. In that case, you can download the latest version and use it on your site.
Display short content on home page
If you observe the default design of any WordPress blog, it is made to display the entire content on the home page. In this regard, your home page will be loaded with lots of content and will be very slow to load. Also, when you have everything on the home page itself, users need not have to visit individual articles and this will also reduce the page views of your website.
You can avoid all this by displaying only the summary of all the articles on the homepage and asking the viewers to go to the individual articles to read them fully. It can be done in a simple manner by visiting the Settings column and setting the syndication feeds to show multiple items. You can also set the feed to display full article or the summary. In this manner, you can speed up your website by using a simple setting in WordPress.
Managing comments section
You can also manage the way comments are displayed on your WordPress blog. You will notice that in many cases, when the article becomes very popular, it will receive a lot of comments. Even though this is good for the growth of your website in terms of popularity, it is a concern when it comes to speed of your website. You have to understand that in some cases, the comments will be in the thousands and displaying each one of them along with the article puts a lot of load on the webpage. This will impact the speed in a negative way. In this regard, you can split the comments into different pages so that only the latest few comments are displayed below the article and the remaining will be stored on a different page.
If the users want to go to those comments they can access the older comments tab and see them. You will notice that you can speed up the website by using this simple trick. You need not also have to go to each individual page to set up this setting. It is very easy to use this feature for your entire site and allow all comments to be split into pages. In this way, you will get improved load speed with less content in a single page.
Implementing CDN with WordPress for speed optimization
Did you know that the geographical location of your server can have an impact on the load time of the website? It also depends on the location of the user who is trying to reach your website. If the user is nearby in terms of geographical location, the page will load faster. In this regard, it is not possible to load your site fast in every region of the world.
However, you can achieve this by implementing the CDN along with your website. This will use the cached copy of the content and keep it in different servers based in different geographical locations. Whenever a user accesses the web page, the content will be delivered from the nearest server to the user. In this way, you can speed up the loading time for every user from all the regions of the world.
Avoid uploading videos on WordPress directly
This is a common mistake made by many beginners. They will upload the videos directly on the website as it is easy to do so. It is a huge burden on your website to load videos and your site will become very slow when you have too many videos. Even the users will not find it easy as the page will load very slowly and even the videos will load slowly when too many people are trying to view the content at the same time. This will also increase the bandwidth consumed by your website and you should be ready to pay additional charges to your hosting provider. You can avoid all these issues by uploading your videos to video hosting sites.
They will have the required capacity to maintain the videos in proper order and you need not worry about that. You have the easy option of uploading your videos on third party hosting site and embedding the link on your WordPress site. In this manner, the video will work on your site in the exact way as before, but the only difference being that it will load from a third party site. For the user, it does not make much difference as the outlook remains the same. This will drastically increase the load speed of your website.
Google PageSpeed Insights
You can easily get to know the speed of your website by using various tools like Google PageSpeed Insights. This will help you to determine how fast your website is loading in comparison to other websites. If you apply the simple tricks mentioned in this article, even you can easily achieve the 100 out of 100 score with this speed test.
How to get the perfect score on Google PageSpeed Insights?
It is rather interesting to see how images can affect the performance of any website. From the point of view of content, adding more images will make your website more interesting and appealing to the users. But when you consider the load on your website, it is better to avoid images as much as possible. However, this is not the ultimate option as you will have no choice but to add images wherever it is necessary. In this regard, the best thing you can do is to compress them into the right format so that they occupy the least space possible. You can even resize the images to fit into the website properly. You must always make sure to use a good quality photo editing software to get the compression done so that the images are reduced in size without compromising on the quality.
What about mobile?
Another important aspect of increasing the speed of your website and getting a good score with Google is to optimize your WordPress for loading on mobile devices in a proper manner. You will notice that most users use mobile devices to access various websites and it does not require the heavy setup as that of a desktop user. In this regard, you can use themes that are exclusively made for mobile devices so that your content will be mobile device friendly, and users will not have any hassles while watching content on your websites.
There are many themes developed exclusively for this purpose and you can use them for your website. This will make your content appear in a uniform way irrespective of the device, it is being accessed from and this will have a huge impact on the Google ratings for your website. Follow these simple tips and tricks to get the best possible speed for your website and keep your users happy for a long time.